Free U.S. shipping over $50 · No. 01 launches soon — the founding list gets first access
Common Matter Join the drop
No. 01 — Fig. 01 Common Matter No. 01 Strong Hold Pomade tin on marble

Strong Hold · Matte Finish · Washes Clean

Strong Hold
Pomade

No. 01 — Grooming Essentials

Holds all day. Never looks like product.

Best for — short to medium styles, fine to thick hair, and anyone who wants control without shine, grease, or crunch.

Hold 09 / 10Shine 02 / 10Matte Water-SolubleAll Hair Types

The founding list gets first access & launch pricing before checkout opens.

Free U.S. shipping over $50
Ships from Chicago
60-day money-back promise
The specification

Where No. 01 sits.

Every Common Matter styler is placed on the same simple scale, so the range reads as one system. No. 01 is engineered for maximum control with almost no shine — a true matte, strong hold.

Hold09 / 10
Shine02 / 10
Flexibility07 / 10
FinishMatte
BaseWater-Soluble
WashoutRinses with water
How to use

A little, worked in well.

01

Dose

Start with a dime-size scoop for short styles — a little more for thick, coarse, or medium-length hair.

02

Emulsify

Rub between palms and fingers for 5–10 seconds, until it turns nearly invisible.

03

Shape

Work through from the roots up, back to front. Fingers for texture, a comb for a defined part.

Dry hair → maximum hold and a true matte finish. The way to wear No. 01 most days.

Sets slowly, so you can shape it. Then grabs — and holds.

What's in it

A short list,
on purpose.

We're building No. 01 around a small, understandable set of ingredients — a water-soluble base for clean washout, waxes for hold, and conditioning agents for feel. No long chemical scroll for the sake of it.

Final INCI ingredient list, scent, and any "free-from" claims are confirmed with our maker and published in full before launch. We don't print a claim we can't back.

Water-soluble base

Washes out clean with water — no waxy buildup, no residue by day's end.

Hold system

A wax blend tuned for strong, all-day control that still reworks with your fingers.

Conditioning agents

So hair feels soft and looks natural — never stiff, crunchy, or greasy.

Scent

A restrained, designed scent — named and revealed at the drop.

Reviews

No reviews yet — and we won't fake them.

Ratings open here the moment real customers have No. 01 in hand. Until then, the only proof we'll show you is the product.

Be one of the first to try it

Questions
Will it make my hair greasy?+

No. No. 01 is water-based with a matte finish — it holds without the grease or heavy shine of oil- or petroleum-based pomades.

Does it wash out?+

Yes — it rinses out with water. No special shampoo, no buildup left behind.

What hair types is it for?+

All of them. It's built for short-to-medium styles and works on fine, medium, thick, straight, wavy, and curly hair — you just use a little more for thicker or longer hair.

How strong is the hold, really?+

Strong — a 9 out of 10 on our scale — but reworkable. It grabs and holds all day, and you can still reshape it with your fingers.

What size is it and what does it smell like?+

Final fill size and the scent are confirmed with our maker and revealed at the drop. Join the first drop to get both first.